msnNOW Launches — Apparently, Not Your Granddaddy’s MSN (Video)

Earlier today, I had a trendy San Francisco tea with MSN GM Bob Visse, who came to town to talk about a new site that the Microsoft portal is debuting tonight called msnNOW.

Simply put, it is a way to get them high-twitch youngsters to pay some mind to old, musty portals.

The site, which is offered on multiple platforms from smartphones to tablets to Facebook, tracks the news trends from a variety of real-time sources, and then its editors churn them out for users.

Hey, lookee over here, kids: Drinking diet soda could kill you! And a Philly bakery is charging $55,000 for a cupcake!

You get the idea — but it’s actually a lot of fun and an interesting take, as you can see from the screenshot below of the msnNOW page:

And here’s a video interview I did with Visse about msnNOW:

And here’s a video that MSN did about the new service: