Pursuits

British Airways Crews Tap Into IPads for Lowdown on VIP Flyers

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British Airways flight attendant Daljit Kaur used to sift through five pages of printouts before takeoff to memorize details of key customers. Now a flick of her finger brings their names and foibles immediately to hand.

Kaur, a 28-year BA veteran, is one of 1,200 crew issued with Apple Inc. iPads in a bid to lift service standards. Data is loaded 24 hours before a flight and updated until departure, with the tablet small enough to be used discreetly in the cabin.