BeKnown™ App from Monster Helps Emerging Workforce Present and Share a Professional Identity on Facebook Timeline®

New Tools Provide Increased Visibility and Ease of Sharing for Professional Profiles; Country Expansion Gives BeKnown Members Access to Worldwide Local Job Opportunities in 49 Countries

MAYNARD, Mass.--()--Meeting the evolving needs of employers and today’s professionals, particularly the emerging workforce, Monster.com®, the worldwide leader in connecting people to job opportunities and the flagship brand of Monster Worldwide, Inc. (NYSE: MWW), this week announced BeKnown™, the professional networking app, launched a new app for Facebook timeline®, enhancing the value of a BeKnown profile and making it easier to share individual and company profiles with friends.

Starting today, you can add the BeKnown app to your Facebook timeline to share your own educational and professional experience and also provide recommendations on schools and employers with friends.

Monster also debuted BeKnown in nine new countries - Indonesia, Thailand, Jordan, Lebanon, Kuwait, Oman, Bahrain, Qatar & Hong Kong. Combined with previous South East Asia & Middle East expansion in Singapore, Malaysia, Philippines, Saudi Arabia, and the UAE, BeKnown has increased its global footprint, with local jobs available in 49 countries.

Emerging Workforce Solutions

“We continue to introduce BeKnown features that benefit emerging workforce professionals – recent high school or college grads and workers aged 18-29 - and employers who seek to connect with this audience,” said Tom Chevalier, global product manager for Monster Worldwide. “BeKnown’s value proposition – create a professional identity on Facebook timeline and connect without mixing business with friends – now includes new tools to meet the needs of the emerging workforce. Along with BeKnown College Pages and Jobs Tab, we’ve introduced Education Profiles, and Top employers of alumni.”

A recent report produced by Social media monitoring service Reppler, surveyed more than 300 recruiters who were asked: “During the hiring process, which social networks do you use to screen candidates.” The Response: 76% said Facebook. For the emerging workforce who want to continue using Facebook to connect with friends while building a career identity, BeKnown gives people a way to publicly showcase their education and work experience to classmates, school alumni, teachers, and even potential employers, without revealing their social interactions or compromising their friend network.

“With recruiters and hiring managers turning to Facebook to screen candidates, it’s critical to give the emerging workforce, who may be recent grads with little or no work record, the ability to showcase their relevant education and skills,” Chevalier added. “BeKnown members can now highlight their education, test scores and other education accomplishments in Education Profiles on BeKnown, and their connections can make endorsements based on school performance rather than workforce performance, growing student-student and student-educator professional relationships.”

Another new feature on College Pages in BeKnown is Top Employers of Alumni which highlights up to 40 companies who employ the most graduates of a particular school. Students and Alumni may sort by most open job opportunities and most inside connections, and get a leg up on the competition by discovering inside connections with companies that hire graduates of their school.

Visibility and ease of sharing with new BeKnown Vanity URLs

Users and Companies may now claim a customized BeKnown Vanity URL for their public BeKnown profiles, which can be easily shared across the web and can boost visibility in search engines. Open Invitations let people express their preferred way to connect professionally by sharing an open BeKnown connection invitation on their Facebook timeline; Tweeting a status update; and private communication via Facebook Messages.

A new Recommend Button now lets BeKnown users recommend colleagues and companies they’ve enjoyed working with and schools they admire on Facebook (similar to Liking a Page) as a way to share their stamp of approval with Facebook friends. This boosts visibility for top pages and provides a ‘social signal’ to search engines to increase search relevance. Each of these visibility tools greatly increases the value of BeKnown profiles without compromising users’ control over their network and personal information.

Launched in June 2011, the BeKnown professional networking app is available in 19 languages in 49 countries and is also accessible for free via mobile apps on Android and iPhone devices. Visit http://go.beknown.com for more information on BeKnown, or follow BeKnown on Twitter and visit the BeKnown blog for regular updates.

About Monster Worldwide

Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. To learn more about Monster's industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at http://about-monster.com.

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Contacts

Monster.com
Kathy O’Reilly, 978-823-2002
kathy.oreilly@monster.com

Contacts

Monster.com
Kathy O’Reilly, 978-823-2002
kathy.oreilly@monster.com