iPhone Number One Mobile Handset in Q4 2011, but Android Attracts More First-Time Smartphone Buyers – NPD Group

According to the market research firm NPD Group,, Apple leaped past Samsung and LG to become the best-selling U.S. handset brand in the fourth quarter (Q4) of 2011, during which the company launched its the iPhone 4S and added Sprint to its carriers, Apple’s three available iPhone models combined captured 43 percent of the U.S. smartphone market in Q4.

“Attracted by a faster processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making it the top-selling handset in Q4,” says Ross Rubin, NPD Group executive director, Connected Intelligence.”The iPhone 4S outsold the iPhone 4 by 75 percent, and outsold the iPhone 3GS, available for free on AT&T, five to one.

Together, Android and iPhone accounted for over 90 percent of smartphone sales, with Android holding on to 48 percent of the smartphone market during the quarter; however, Android devices performed better among first-time smartphone buyers. Based on the latest data from The NPD Groups monthly Smartphone Track service, among the first-time smartphone buyers in Q4, 57 percent purchased Android phones compared to just 34 percent who purchased iPhones.

“Android has been criticized for offering a more complex user experience than its competitors, but the company s wide carrier support and large app selection is appealing to new smartphone customers,” Rubin comments. “Android’s support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier’s fastest network.

The smartphone category’s overall share of mobile phone sales continued to climb in Q4 2011, reaching 68 percent of the total mobile phone market, an increase of 18 percentage points since Q4 2010. Based on the latest data from NPD’s monthly Mobile Phone Track service, average selling prices for smartphones increased eight dollars over the prior quarter, reaching $143 in Q4 2011, which is still below average price of $149 in Q4 2010. Led by continued steady sales for Apple’s iPhones, the top five best-selling mobile phone handsets in Q4 were as follows:

1. Apple iPhone 4S
2. Apple iPhone 4
3. Apple iPhone 3GS
4. Samsung GALAXY S II
5. Samsung GALAXY S 4G

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