For the most part, Apple has an adversarial relationship with the press.
It doesn't answer to inquiries, and it doesn't make its executives available for interviews or comments unless it's a major issue.
However, there are exceptions to Apple's treatment of the press. Namely, Walt Mossberg and David Pogue get first-class treatment, according to Adam Lashinsky's book, Inside Apple.
Apple "actively caters to" Pogue and Mossberg, says Lashinsky.
For instance, a former iTunes engineer said he got a phone call at home because Pogue's Apple TV was crashing:
"They wanted me to go through the development logs of David Pogue's Apple TV. I'm like, 'You're kidding, right?' Because what happens is that when there's a fire, if you want to get it out as fast as possible, you call every single expert. Apple TV was getting ready to release and Apple is very concerned about public perception."
