AT&T Starts Throttling Unlimited Data Users after 2GB of Monthly Usage

photoIn October, AT&T announced that they would start throttling data usage amongst mobile Unlimited Data Plan users. While AT&T no longer offers an Unlimited Data plan to new customers, many of the original iPhone purchasers are still grandfathered into that plan. Those iPhone users have been able to retain these Unlimited plans, even though AT&T has since moved to a tiered data plan structure.

When AT&T announced their plan to start throttling users, the company said that they would only be throttling the top 5% of users. Early reports of affected users had pointed to 10GB-12GB per month users as the initially affected.

It seems that ceiling has decreased significantly over the past few months, at least for some regions. John Cozen reports that he received his top 5% data usage warning after reaching only 2.1GB of data for January.

I received a message during my last billing cycle, warning I was in the top 5% of my region and would experience reduced data speeds next time I reach that level of data use. I immediately checked my data usage on the AT&T iOS app.

2.1 GB. Less than I expected considering AT&T offers a 3GB plan for $30 a month. The same amount I’ve paid for the unlimited data plan since signing up with them many years ago. AT&T no longer offers an unlimited data plan, anyone still on it has been grandfathered in.

Cozen contacted AT&T to make sure it wasn't a mistake, and after several back and forth exchanges, it seems clear that it wasn't a mistake. The AT&T representatives seemed to confirm that 2.1GB did fall in the 5% range and the only option to avoid throttling was to move to a tiered plan.

Cozen was understandably upset since AT&T even offers an unthrottled 3GB plan for the same price he is paying at $30 month.

AT&T's top 5% measurement seems to be region-specific, as some users are continuing to see higher than 2GB usage without throttling.

Top Rated Comments

pbassham Avatar
159 months ago
I got the same message right at 2gb. Ticks me off, really. 2gb doesn’t sound too unlimited.

[update] Atlanta area
Score: 30 Votes (Like | Disagree)
RedBarron Avatar
159 months ago
This is ********, how is 2gb unlimited.
Score: 28 Votes (Like | Disagree)
mizzar Avatar
159 months ago
I also was throttled after 2 GB. It has been VERY frustrating to deal with because the throttling is INCREDIBLY slow. I am on the unlimited data plan. If my data is slow because of natural congestion then no one is limiting it, thus it is unlimited, and slow. However, if AT&T is limiting my data speed, then it is NOT unlimited.

Moreover, their contract (AT&T) says that they have the right to throttle if you are abusing the network by doing things they do not permit (they have a list of things) and/or if you are compromising the integrity of the network.

I know from first hand experience (they throttled me last month) that they are being malicious and attempting to force people out of their unlimited data plans (or they miscalculated and are making reasonable users [like me] very upset):

a) The speed you are throttled to is too slow to load webpages and other simple internet content. Often you have to reload. AT&T's full speed on an iPhone 4S in Sacramento is 3.5 Mbps. They have throttled me down to about 0.10 Mbps, about 2-3% of the normal speed.

b) I do not abuse the network. I watch half an hour of video during my lunch break at work. That adds up to about 4 GB a month.

c) I was throttled after using 2GB of data in 15 days. This is not compromising their network because they offer a 5GB plan.

d) The point in which you are throttled is a floating, regional rule. If few people in your region do more than check their email, or if they are always in Wi-Fi, you are suddenly an "abusive" user. There will always be a top 5%.

e) It does nothing for other users. I have streamed like this during lunch for a long time. It has always been fast. When testing the speed on friends' phones, they reach the speeds I have always gotten, even though a full 5% of AT&T's "data hogs" have been throttled down.

f) Finally, network congestion doesn't happen by the GB. It happens during congested TIMES. A more sensible policy would be to limit users data who access it at highly congested times. The logical error there is: this already happens, that's what network congestion is, many people get on at the same time, and the network slows down. Think of rush-hour traffic. Just because 1 car drove across the country doesn't mean that they are the cause for slow traffic speeds at 6pm.

Enough said. I'm pretty sure there is a class action lawsuit sitting on the table here...

Take care,

Mr. Frustrated
Score: 25 Votes (Like | Disagree)
Mr Fusion Avatar
159 months ago
**** AT&T.

:apple:
Score: 20 Votes (Like | Disagree)
vertgo Avatar
159 months ago
This is totally out of character for AT&T! normally they don't seem like the type to slowly nickel and dime you until you're broke.

</sarcasm>
Score: 18 Votes (Like | Disagree)
OneOkami Avatar
159 months ago
I do have to call BS on the 2GB throttle point when the 3GB plan costs the same amount of money as what he paid for his "Unlimited".
Score: 16 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. The lack of ...