ARM Chief Aims to Place Chips in 40 Percent of Mobile Computers

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ARM Holdings Plc, whose chip designs are used in Apple Inc.’s iPad, will gain about 40 percent of the market for mobile computers by 2015 as it moves into a field dominated by Intel Corp., according to Chief Executive Officer Warren East.

ARM processor designs will be in almost one-quarter of notebook computers by 2015, according to an estimate last year from researcher IHS Inc. The Cambridge, England-based company is broadening its range to compete with Intel, the world’s largest computer chipmaker.