"The best thing about it, is that neither you or you friends need an app," James Citron, CEO of Mogreet told me on the phone. "It's all API based. As long as your friends can receive pictures and text messages, you can send content to their phone."
"You just click the moShare button, input your friend's phone numbers, and push it out. It's as fast as text messaging," said Citron. (And even better - you can't spam. The service won't let you send to more than three people at a time, and you're limited to 30 shares a day.)
What's impressive to me about the service is the fact that the system's able to maneuver around the maze of devices, operating systems, and carriers to deliver across platforms. To do that, moShare builds on the software that Mogreet has been developing for the last five years to service their business to business partners, such as Fox Broadcasting, ABC Family, Red Bull, and Cox Media Group.
"We're a legacy business with an embedded customer base," said Citron. "And we're the leading supplier of B2B sharing for rich media content."
The moShare button has already done well in beta testing. According to a press release issued today, moShare garnered an equal percentage of total sharing volume to that of Facebook and Twitter.
MoShare is free for publishers to put on their website in apps and mobile sites. So how does Mogreet make money off of sharing? Through advertising, of course.
"Let's say that a woman moShare's a pair of shoes to her boyfriend," Citron told me. "There'll be an ad at the end of the text message that lets him - if he's smart - make a one-click purchase."
I'm interested to see if this takes off, but there's definitely an appeal to an easy, targeted sharing on mobile phones. Especially since so many people are Facebooking and Tweeting that it's easy to miss content in the shuffle. MoShare is banking on that kind of targeted sharing to bring some elite allure to the product.
As Citron told me, "We want people to wonder if they made the MoShare cut."
