Telenor Fights Facebook for ‘Wallet Share’ With Digital Push
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Telenor ASA has become one of the last major European phone operators to respond to the threat of a loss of revenue to Apple Inc. and Facebook Inc. with its own push in digital services.
“The communications industry can think in terms of maintaining a share of the consumer’s wallet and we shouldn’t shy away from this ambition,” Chief Executive Officer Jon Fredrik Baksaas said in an interview at the company’s headquarters in Fornebu, Norway.