Revealed: How Steve Jobs' son made his dad proud on a TV gameshow... by telling viewers he wanted to become a cancer doctor

Visionary Apple founder Steve Jobs was reluctant to discuss his family, leaving some to speculate that he had neglected his personal life in favour of his career.

But a video has emerged which shows that his son is following in his famous father's footsteps, outshining his schoolmates on a TV quiz show.

And Reed Jobs appears to have been inspired by his father's struggle with cancer, as he proclaims his wish to become an oncologist.

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Spitting image: Reed Jobs, right, looks exactly like his father Steve used to

Spitting image: Reed Jobs, right, looks exactly like his father Steve used to

Visionary: Steve Jobs, founder of Apple and owner of Pixar, died in October

Visionary: Steve Jobs, founder of Apple and owner of Pixar, died in October

Reed appeared on Quiz Kids, a public-access show broadcast in the San Francisco Bay Area, last year, when he was a high school senior.

He used the name 'Reed Powell', adopting his mother's maiden name in order to keep a low profile.

But he fast attracted attention - not because of his father, but thanks to his impressive range of general knowledge.

His proud parents were watching in the audience, according to Mr Jobs's biographer Walter Isaacson.

Although the technology mogul tried to go incognito, by wearing his favourite black turtleneck he was 'clearly recognisable', said Mr Isaacson.

Pseudonym: Reed appeared on Quiz Kids using his mother's maiden name

Pseudonym: Reed appeared on Quiz Kids using his mother's maiden name

Team: Reed, now a student at Stanford, represented his high school on the show

Team: Reed, now a student at Stanford, represented his high school on the show

Reed, now 20 and a student at Stanford, also showed how his father had affected him when he told the host of Quiz Kids what he was working on at school.

'We're trying to find some new genes for colon cancer,' he said, 'which would signal for susceptibility to that disease.'

He added that he hoped to have a career as an oncologist - which would enable him to save others from the disease which killed his father at the age of 56.

Mr Jobs, who ran animation company Pixar as well as Apple, died in October after an eight-year battle with illness.

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