Smartphones change user behaviour in PC segment, HP smells opportunity

Internally, HP calls this renaissance of the PC revolution as PC 2.0. “In the Indian context, as we become a young country, there is a generation of people who have learned swiping and touching even before they learnt to speak. As we progress they are moving from a consumption to a desire to create,” Bedi tells indianexpress.com.

So these users are showing some specific behaviours. They want the best tool for the purpose and “not just have one tool for the purpose”. Then there is no differentiation between consumer and commercial products, as “this generation just wants the best”.

So, how is a company like HP coping with this new user and new user behaviour? “It is opening up a whole new opportunity for as, as we are able to bring a lot of value adds and they are more receptive to the same,” he explains, adding how the new generations appreciate having the choice from a range of products.

Bedi says this has given impetus to innovation and thus re-energised the segment. “Clearly, the PC is no longer being used for just traditional stuff, they want to draw, create and game. This has meant innovation across our portfolio,” he adds. HP now claims 28.6 per cent market share in India as per IDC data for first quarter of 2018.