Skip to Main Content
PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

4 Tech Giants Are Eating Up China's Smartphone Market

Huawei, Oppo, Vivo, and Xiaomi's increasing shares of a contracting Chinese smartphone market are pushing outside and smaller vendors including Apple, Gionee, Meizu, and Samsung into an ever-shrinking piece of the pie.

June 27, 2018
The Why Axis Chinese Smartphone Market

China's smartphone market is increasingly dominated by four big players: Huawei, Oppo, Vivo, and Xiaomi.

The Why Axis Bug According to a report from marketing and analytics firm Canalys, the Chinese smartphone market shrunk by more than 21 percent year over year, from 114 million shipments in Q1 2017 to only 91 million in Q1 2018. Eight of the top 10 smartphone vendors saw declining sales, including smaller players Gionee, Meizu, and Samsung (in China, anyway), which are fighting for a smaller piece of the pie.

As for the big four, Huawei and its Honor line saw a modest 2 percent growth to 21 million smartphones shipped in Q1 2018, extending its leading market share from 18 to 24 percent. Oppo and Vivo maintained their standing in second and third place, respectively, though both vendors' sales declined year over year. The only Chinese smartphone manufacturer that saw significant growth was Xiaomi, which grew sales by 37 percent to 12 million smartphones shipped in Q1 2018.

Xiaomi's ascent also leapfrogged it over Apple into fourth place. Apple is left to fight for a share of the ever-smaller piece of the market left for the remaining smartphone makers, which declined by a steep 15 percent year over year, from 42 percent in Q1 2017 to 27 percent in Q1 2018.

For more inside coverage on the Chinese smartphone market, follow PCMag Lead Mobile Analyst Sascha Segan, who's on the ground in China at Mobile World Congress Shanghai 2018 this week with exclusive coverage, including an interview with OnePlus. The caveat with Chinese phones, of course, is that many will never make it over to the US.

Recommended by Our Editors

As long as the US government continues to target Chinese manufacturers including Huawei and ZTE with hardware bans and trade wars, that's not likely to change anytime soon.

Huawei Honor 6X Review
PCMag Logo Huawei Honor 6X Review

Like What You're Reading?

Sign up for Fully Mobilized newsletter to get our top mobile tech stories delivered right to your inbox.

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.


Thanks for signing up!

Your subscription has been confirmed. Keep an eye on your inbox!

Sign up for other newsletters

TRENDING

About Rob Marvin

Associate Features Editor

Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and entertainment. Rob was previously Assistant Editor and Associate Editor in PCMag's Business section. Prior to that, he served as an editor at SD Times. He graduated from Syracuse University's S.I. Newhouse School of Public Communications. You can also find his business and tech coverage on Entrepreneur and Fox Business. Rob is also an unabashed nerd who does occasional entertainment writing for Geek.com on movies, TV, and culture. Once a year you can find him on a couch with friends marathoning The Lord of the Rings trilogy--extended editions. Follow Rob on Twitter at @rjmarvin1.

Read Rob's full bio

Read the latest from Rob Marvin