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    InMobi forges partnership with Microsoft to fast track growth strategy

    Synopsis

    As part of this partnership, InMobi will also significantly expand its platform for marketers via the InMobi Marketing Cloud, adding to its InMobi’s Advertising Cloud.

    InMobi forms strategic partnership with Microsoft to fast track growth strategy
    NEW DELHI: With an aim to cement its position as one of the largest providing of advertising and marketing solutions, InMobi has announced a strategic partnership with Microsoft Corp. The global alliance will include not just inMobi transitioning to Microosft’s cloud platform Azure but also both the companies jointly offering cloud-based new age solutions to their customers.

    Satya Nadella, CEO, Microsoft Corp said that as digital technology is transforming every industry, companies are seeking new ways to engage customers where they are with connected, personalized experiences. “The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world,” he added.

    As part of this partnership, InMobi will also significantly expand its platform for marketers via the InMobi Marketing Cloud, adding to its InMobi’s Advertising Cloud.

    “InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” said Naveen Tewari, founder and CEO, InMobi. “With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry.”

    The two companies are also looking at additional opportunities in combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back of the global Azure infrastructure, including AI, machine learning and analytics. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.

    “Microsoft is excited to partner with InMobi to empower marketers with AI-driven insights to transform personalized experiences for customers”, said Anant Maheshwari, President, Microsoft India. “Our cross-platform technology leadership, Azure’s hyper scale and distinctive worldwide go-to-market capabilities will enable rapid scaling of new growth pivots to fuel InMobi’s global ambitions.”



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