Apple Celebrates Pride in San Francisco Parade

Apple this weekend participated in the annual San Francisco Pride Parade, as part of its longstanding support of the LGBTQ community.

apple pride 2018


Apple's CEO Tim Cook, environmental chief Lisa Jackson, and health and fitness director Jay Blahnik were among the many Apple employees who marched in the parade, wearing Pride-themed t-shirts with rainbow-colored Apple logos.


Apple also had a dedicated area at One Market Plaza where people could leave their signature or a message, take Animoji photos, and more.


Apple has been celebrating Pride throughout the month of June, introducing a new Pride-themed Apple Watch band and watch face at WWDC. The company routinely supports laws that protect LGBTQ rights, and opposes laws that discriminate.

Note: All forum members and site visitors are welcome to read and follow this thread, but commenting is limited to forum members with at least 100 posts.

Tag: Pride

Top Rated Comments

kildraik Avatar
76 months ago
I keep wondering what Apple is actually doing these days.

Seems like a liberal’s dream. Little work, lots of pride, and a bunch of pissed off customers in its wake.
Score: 149 Votes (Like | Disagree)
vartanarsen Avatar
76 months ago
I miss Steve Jobs :(. Top notch software, top notch product. 0 activism
Score: 90 Votes (Like | Disagree)
bladerunner2000 Avatar
76 months ago
Cook would be a better activist than CEO of a multi billion dollar company. Try making a good computer Tim, you guys have made total garbage for the last 5 years. How's that Mac Pro coming along?
Score: 70 Votes (Like | Disagree)
logicstudiouser Avatar
76 months ago
Is any of this stuff even having an effect on our society?
LGBT rights around the world in the last 10 years....big difference.
Score: 46 Votes (Like | Disagree)
pika2000 Avatar
76 months ago
I keep wondering what Apple is actually doing these days.

Seems like a liberal’s dream. Little work, lots of pride, and a bunch of pissed off customers in its wake.
- Designing mobile chips that is arguable the most efficient one to date.
- Designing a family of mobile chips to complement the bet in mobile (Sx, Wx, etc).
- Designing biometric security rivaling Hollywood motion capture in a size of your pocket (FaceID)
- Designing AR ecosystem, complete with mobile APIs and software+hardware integration
Just to name a few.

Steve Jobs removed "computer" from the company's name long time ago. Apple is a technology company, not a PC company.
[doublepost=1529903584][/doublepost]
Cook would be a better activist than CEO of a multi billion dollar company. Try making a good computer Tim, you guys have made total garbage for the last 5 years. How's that Mac Pro coming along?
Apple is a publicly traded company. If Tim Cook wasn't a good CEO, the board of directors would've voted him out. No secrets here, it's the same as any publicly traded companies.
Score: 40 Votes (Like | Disagree)
AtomicGrog Avatar
76 months ago
Just the first few posts show how contentious the subject is... am not into this stuff myself (LGBQTXYZ) and am happy provided it's not shoved down my throat, for this thread I skipped the article and went to the thread for the lols
Score: 33 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...