Apple Hires Samsung Executive to Lead South Korea Business

Photographer: SeongJoon Cho/Bloomberg
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Apple Inc. hired a new leader for its business in South Korea, home to its biggest rival and a country where the iPhone maker has struggled with regulators.

Brandon Yoon, a veteran Microsoft Corp. executive and most recently a vice president at Samsung Electronics Co., joined this month as general manager of Apple Korea, according to his LinkedIn profile. An Apple spokesman declined to comment.