Apple Tries to Win Back Students and Teachers With Low-Cost iPad
- Company holding rare education-focused event next week
- Lower-cost and Pro models have recently reignited iPad sales
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Apple Inc. is preparing to introduce new low-cost iPads and education software next week in a bid to win back students and teachers from Google and Microsoft Corp.
In its first major product event of the year, Apple will return to its roots in the education market. The event on Tuesday at Lane Technical College Prep High School in Chicago will mark the first time Apple has held a product launch geared toward education since 2012 when it unveiled a tool for designing e-books for the iPad. It’s also a rare occasion for an Apple confab outside its home state of California.