The company expands its DaaS business with Apple devices

Feb 19, 2018 10:35 GMT  ·  By

HP has recently announced in a press release (embedded below) that its Device as a Service (DaaS) business would be expanded with Apple devices, including iPhone, iPad, Mac, and the Apple Watch.

This essentially means that HP will start selling Apple devices to its customers as part of the DaaS offering – this program has been launched to allow businesses to purchase new hardware with a subscription, rather than pay upfront.

All Apple devices included in the program will benefit from HP support, managed services, and analytics, just like all the other products that are currently available as part of HP’s DaaS. All the 100 channel partners across the world will provide businesses with the option to purchase Apple devices, the firm says.

“With the launch of DaaS for Apple, HP is offering the leading multi-OS device management solution and raising the bar on service delivery,” said Bill Avey, global head and general manager, Personal Systems Services, HP Inc.

“Our expanded support for mixed operating system environments across every phase of the device lifecycle, combined with our continued expansion into VR and data analytics, is providing smart, simplified solutions for the modern workforce and unlocking new growth opportunities for our customers, our channel partners, and our business.”

Expanding in Microsoft’s playground

While such a move makes sense for HP since it’s planning to expand its DaaS offering, it’s also the living proof for Microsoft that Apple is a very competitive player in the enterprise market.

Microsoft is betting big on enterprises with cloud services and products like the Surface lineup, and Apple’s expansion into this market with help from companies like HP, which were once exclusive Microsoft partners, can’t be good news for the software giant.

HP, however, says it expects the commercial device market to grow substantially in the coming years, estimating that by 2020, there will be some 9 billion such devices worldwide with an average of four products per user.

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