Blown Speaker

Apple HomePod's High-Priced Road to Nowhere

If the company is serious about reinvention, this isn't it.
Photographer: David Paul Morris/Bloomberg
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Each time Apple introduces a new type of technology hardware, it is inevitably measured against the iPhone.

Apple Inc. hasn't yet sold one of its delayed HomePod voice-activated speakers, but it's already a flashback to the original iPhone in one way: It is a single product with a relatively high price of $350, or seven times the starting cost of similar devices from Amazon.com Inc. and Google parent company Alphabet Inc.