Best Buy Stops Some Sales of New iPhones After Pricing Backlash
- Company still sells iPhone X and 8 on monthly payment plans
- Retailer previously sold Apple’s latest iPhone at $100 premium
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Best Buy Co. said it stopped some sales of Apple Inc.’s iPhone X and iPhone 8 after consumers complained about the retailer charging a $100 premium on the already expensive smartphones.
The company, one of Apple’s key retail partners, still sells all iPhone models via carrier installment plans that let customers pay for the devices over several months. The price of these payment programs are the same as the monthly plans offered directly by carriers like Verizon Communications Inc. and AT&T Inc. and similar offerings on Apple’s website.