Why Nordic Banks Might Want to Fight Apple Pay

  • New rules will pry open banks’ hold on customers’ data
  • Danske urges Nordic rivals to unite as bulwark against giants

A customer uses an ATM outside a Danske Bank A/S bank branch in Copenhagen.

Photographer: Freya Ingrid Morales/Bloomberg
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About 100 years ago, Nordic countries shared a currency. Danske Bank A/S wants them to try again, this time on the digital front.

MobilePay, Danske’s digital-pay subsidiary, is urging Nordic banks to form a single payments platform to fend off global challengers like Apply Pay and Samsung Pay. The push comes as Apple Pay prepares to go liveBloomberg Terminal in Denmark, Sweden and Finland by the end of this year. (Samsung PayBloomberg Terminal recently arrived in the region, and AlipayBloomberg Terminal earlier this month signed agreements to make its payment platform available in the Nordics to Chinese tourists.)