Microsoft is opening its first European store in London's Oxford Circus just 75 metres from Apple's flagship UK outlet
- Microsoft may be opening a store in London's Oxford Circus shopping district
- It could occupy 255-259 Regent Street, 75 metres from Apple's main UK store
- Rumours suggest talks are 'very advanced' and could be completed soon
Microsoft will open its first European store in London's lucrative Oxford Circus shopping district, according to new reports.
Rumours suggest the firm is in advanced talks with The Crown Estate - the commercial business that controls holdings belonging to the royal family.
Microsoft will reportedly move into 255-259 Regent Street, less than 75 metres (243 feet) from Apple's leading UK store, located on the same road.
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Microsoft will open its first European store in London's lucrative Oxford Circus shopping district. The firm will reportedly move into a unit on Regent Street (pictured) less than 75 metres (243 feet) from Apple's leading UK store, located on the same road
Retail Week reports that talks for a 10-year lease are 'very advanced' and could be concluded 'in the coming weeks'.
But the deal, which would see Microsoft move into the unit currently occupied by United Colours of Benetton, is not final, and could still fall through.
Should the deal go through, the store would be Microsoft's first in Europe, adding to 106 US stores, 8 Canadian outlets and one in both Australia and Puerto Rico.
Speaking on the rumours, a spokesperson told MailOnline: 'Microsoft does not comment on rumour or speculation.'
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Earlier this month, rumours claimed the firm will announce a new Surface device at a keynote speech in London in October.
The software giant confirmed on September 6 that devices executive Panos Panay will speak at the firm's upcoming annual Future Decoded event in the capital.
Earlier in September, rumours claimed Microsoft will announce a new Surface device next month. The software giant confirmed on September 6 that devices executive Panos Panay (pictured in 2013) will speak at the firm's upcoming annual Future Decoded event in London
Future Decoded, which will run from October 31 until November 1, will see top Microsoft bosses discuss technology and software for use in digital business, the Verge reported.
Microsoft has previously promised to release one of its 2-in-1 'Surface Pro' tablets with 4G capabilities.
The company is expected to unveil this hardware at the event.
The most recent update to the Surface line was the new Surface Pro (pictured), the fifth generation of Microsoft's tablet convertible, which was released in June. It included extended battery life, and was made thinner and lighter than previous models
Microsoft may also reveal a new Surface Book laptop, which come with detachable keyboards.
It could also announce an update to its Surface Hub digital whiteboard range.
The most recent upgrade to the Surface line was the new Surface Pro, the fifth generation of Microsoft's tablet convertible, which was released in June.
It included extended battery life, and was made thinner and lighter than previous models.
Microsoft will reportedly move into 255-259 Regent Street, less than 75 metres (243 feet) from Apple's leading UK store
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