IBM Chairman, President, and Chief Executive Officer Ginni Rometty.
Photographer: Stephanie Sinclair for Bloomberg Businessweek
Debrief
Ginni Rometty on the End of Programming
The IBM chief dares to imagine what Watson will be when it grows up, and reaffirms her pledge to hire 25,000 people over the next four years.
IBM Chief Executive Officer Ginni Rometty was interviewed on Sept. 13 in New York City by Bloomberg Businessweek Editor Megan Murphy. Following are excerpts from their discussion, which appear in the Sept. 25, 2017, edition of Bloomberg Businessweek.
Megan Murphy: Artificial intelligence. People may not know that IBM doesn’t call it AI. They call it “cognitive computing.” Tell us why that is.