Chindia Needs One More Thing From Apple

The new iPhones are too expensive for many emerging-market consumers.
David Paul Morris/Bloomberg
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Apple Inc.'s long-awaited release of three new iPhone models has many would-be consumers pondering whether to go all-in with $999 for the iPhone X or settle for the lesser iPhone 8 or iPhone 8 Plus.

With the cheapest option coming in at $699, Apple has left swathes of customers in emerging markets wondering whether they'll bother with a new iPhone at all.