Well, who knew? Apple has an advanced laboratory in its California HQ where it studies fitness and health. There are chambers which can mimic sub-zero through to desert conditions, pools and treadmills, rowers and cable machines. There are rooms with names like Higher, Faster and Stronger. How very Apple.
All this and more is revealed in a fascinating feature by Ben Court at Men’s Health.
It includes an interview with Apple’s Director of Fitness for Health Technologies, Jay Blahnik. Blahnik, a charismatic and inspiring fitness advocate, doesn’t give many interviews. I talked to him last year about the Watch’s brilliant Breathe app, for instance, and he is smart, energized and utterly focused on making our lives that bit better through fitness.
While touring the hidden labs, he reveals that the data gained from the studio with group fitness, the swimmers striving in the pool, the runners, rowers and so on – all those numbers are crunched so that the algorithms Apple uses can be finessed for greater accuracy and usefulness.
So what does all this mean? Well, one Apple-watcher thinks it means one thing: Apple Watch 3 is about to be revealed. And not just any analyst, these are the words of Daring Fireball’s John Gruber, a man who knows how Apple works better than pretty much anyone: ‘Donning my Apple Kremlinologist hat, I take this story as a strong sign that we’ll see new Apple Watch hardware at next week’s event. Otherwise, why do it now?’
I agree, and it’s just the latest of many indications that things are hurtling towards confirming Apple’s intentions of making the Watch a health-monitoring powerhouse.
I’ll give the last word to Blahnik: ‘Ultimately, we’re working to make the watch help you be healthier tomorrow—or at least be as good as you are today.
Only a few more days until all is revealed.
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