McDonald's is generating lots of buzz today after it used an iPhone 8 mockup in an ad promoting its mymacca's mobile ordering app in Australia.

mcdonalds australia ad iphone 8

McDonald's promotional email courtesy of MacRumors reader Amir T.

The ad, emailed to many customers on Thursday, clearly shows a rendered iPhone with a nearly full front display, beyond a notch for the front-facing camera, earpiece, and sensors for expected facial recognition functionality.

Needless to say, this isn't an official iPhone 8 image. Benjamin Geskin‏ tweeted that the render is his. McDonald's poorly cropped the image, and used circles for the signal strength indicator, which Apple switched to bars in iOS 11.

However, whether it was intentional, by mistake, or simply a McDonald's graphic designer being clever, the ad has proven to be an effective publicity stunt, as several users have shared it on social platforms like Twitter, Reddit, and the MacRumors forums.

KGI Securities analyst Ming-Chi Kuo said the iPhone 8 will be available in September in extremely limited quantities.

Tags: Australia, McDonald's

Top Rated Comments

OldSchoolMacGuy Avatar
OldSchoolMacGuy
87 months ago
Smart marketing. Look at all the free press they're getting from Apple sites.
Score: 24 Votes (Like | Disagree)
D.T. Avatar
D.T.
87 months ago
Is McDonalds even aloud to do that?
Yeah, usually they have to keep quiet about this sort of thing ...
Score: 19 Votes (Like | Disagree)
Joe Rossignol Avatar
Joe Rossignol
87 months ago
Hahaha love it.
You're lovin' it?
Score: 10 Votes (Like | Disagree)
Michael Scrip Avatar
Michael Scrip
87 months ago
Now this is top notch marketing. Someone at McDonalds should get a raise for thinking out of the box.
Top... notch...

:D
Score: 9 Votes (Like | Disagree)
thingstoponder Avatar
thingstoponder
87 months ago
Is McDonalds even aloud to do that?
Sure, why not? It's a computer mockup render of a non-existant product. It's not like it's a stolen prototype or anything.
Score: 9 Votes (Like | Disagree)
aaronhead14 Avatar
aaronhead14
87 months ago
Wow, I surely hope iPhone 8 doesn't end up looking like that.... It looks horrible!
Score: 8 Votes (Like | Disagree)
Read All Comments

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
Read Full Article • 169 comments
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Read Full Article • 229 comments
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Read Full Article • 103 comments
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
Read Full Article • 198 comments
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
Read Full Article