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Twitter for iOS Adds Topic Feeds to Explore Tab

Alex Kantrowitz of BuzzFeed shares news on a feature Twitter recently rolled out in its iOS app:

Now you can view tweets sorted by topic, without having to follow anyone, right in Twitter’s Explore tab…Twitter’s algorithms will show you these topics based on what they know about your interests. Eventually, the platform will give users more control over what they see, the spokesperson said. The company will roll out controls that allow people to tell it they don’t like a topic, which will inform Twitter’s decisions on what to show them.

These featured topics are the first major addition to Twitter’s app since it launched a refreshed design earlier this summer; combined with those previous changes, topics make the Explore tab a more attractive place than ever to visit. As the home to search, Moments, trending hashtags, and now tweets organized by topic, Twitter has created an information hub worthy of one of its four primary tabs.

My favorite tidbit from the Buzzfeed piece is that Twitter plans to give users more control over which topics they see. Hopefully this isn’t limited to simply disliking certain topics, but instead will extend to offering full control of topics you want to see. There are certain topics I’d love to keep up with, but that I don’t necessarily want to follow specific accounts for, so a full-fledged list of topics to choose from – whether those topics relate to accounts I’m currently following or not – would be great.

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