Certus establishes new business with IBM

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Sydney-based IBM partner Certus Solutions has spun out its app development unit to establish a new business called Cognition.

Based in Auckland, Cognition told CRN that it has engaged with clients in financial services, healthcare, logistics and utilities industries across New South Wales and Victoria.

Using advanced analytics such as artificial intelligence, cognitive computing and machine learning, Cognition's offerings are based on IBM's Bluemix cloud platform and cognitive and artificial intelligence service Watson.

“Cognition is a change agent, bringing together elements from technology, design and business to manifest a new reality,” said Cognition Studio managing partner Craig Parnham. “It is at the intersection of three unique and complementary disciplines that Cognition fulfils its purpose.”

Parnham, who was the CEO of New Zealand-based app developer Sush Mobile and had also worked for Telstra and Spark Mobile New Zealand, will lead a team of former Certus staff.

“We’re excited to work with strong IBM business partners like Certus who accelerate innovation with design thinking and new development methodologies,” said IBM Bluemix Garage worldwide director Shawn Murray.