- Microsoft (NASDAQ:MSFT) launches a Surface Plus upgrade program for customers in the United States.
- The program works like a cell phone contract. Customers can spread the cost of a Surface device over 24 months with zero interest and can upgrade at 18 months if the device is returned in good condition.
- Microsoft also offers an enterprise version of the program with more contract length options and a shorter upgrade window.
- Previously: Cowen raises Microsoft's price target, dismisses profit margin concerns (July 31)