Apple co-founder Steve Wozniak says he isn’t buying into the hype surrounding the next generation iPhone, even if it has been the industry trendsetter for almost a decade.

“I don’t get into rituals,” said Wozniak in an interview on BNN. “Things happen when important things happen, and you have to measure it after the fact. I don’t know what the phone is going to be.”

Apple has relied heavily on its iPhone business for growth and profits, and there is a lot of anticipation surrounding the iPhone 8, which is expected to be released this fall on the tenth anniversary of the phone’s debut. But will the tech giant move far beyond its core money maker in the future?

“Would Apple get into a business of making tables and furniture a better way? I don’t know. Maybe someday,” Wozniak said. “Fashion is a lot of the brand too,” he added, referring to the Apple Watch.

Wozniak said he doesn’t know what the future holds for the company he helped build, but notes past trends have always indicated a desire to move beyond past products and develop something new.  

“I watch Apple’s history, and Apple has had a tendency, even in the digital technology world, to sway to what direction [technology] is going to change to and not sticking to just the past,” he said. “Things progress in technology — we’re just used to change.”

Wozniak also recalled his time working with Apple co-founder and former CEO Steve Jobs, noting that he knew him a few years before Apple existed, when Jobs’ “personality hadn’t really settled in.” He said Jobs eventually grew into the role as Apple’s leader and the face of the company, while he preferred to remain a “shy engineer building devices just for the fun of it.”

As for today’s innovators, Wozniak said he sees a lot of entrepreneurial spirit, including in cities like Montreal.

“There are spots all over the world … where you’ll find the spirt that ‘we want to be like Silicon Valley,’” he said. “Montreal strikes me as being [a place where there is] a lot people that are very much into the creative element and creativity — thinking a little differently and having an idea and believing that it can be implemented in technology.”

He added that he’s happy to see the Canadian city, which is currently hosting a three-day AI forum, so interested in developing artificial intelligence.

“I’m glad to hear that Montreal wants to be an artificial intelligence hub, because artificial intelligence is going on, scattered, in so many places in the world now,” Wozniak said.