Pursuits
Siri and Alexa Are Fighting to Be Your Hotel Butler
- Hotels are new frontier for voice-command technologies
- Wynn Las Vegas was first to install Alexa devices in December
Beating Amazon's Echo: The Virtual Assistant Face Off
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Amazon.com Inc.’s battle with Apple Inc. over digital assistants is moving to a new venue: hotel rooms, where Alexa and Siri are both vying to be the voice-controlled platform of choice for travelers.
Marriott International Inc., the world’s biggest lodging company, is testing devices from the two tech giants at its Aloft hotel in Boston’s Seaport district to determine which is best to let guests turn on lights, close drapes, control room temperature and change television channels via voice command. In December, Wynn Resorts Ltd. became the first hotel company to install Alexa-powered Echo devices, starting with suites at its flagship Wynn Las Vegas property.