Australian advertisers examine UK Google boycott
Max MasonSenior reporter
Australian advertisers will closely analyse a UK boycott of Google ads, as major brands, including the UK government, pull ads from the technology giant after they were placed alongside undesirable content, such as extremist material and hate speech.
A number of brands and agencies contacted by The Australian Financial Review on Sunday said they will consider the issue this week after reports in the UK gathered momentum over the weekend.
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