Facebook, Snapchat Deals Produce Meager Results for News Outlets

  • Publishers cut back on Facebook Live, Instant Articles: report
  • Snapchat ‘holds little to no short-term financial interest’
Photographer: Andrew Harrer/Bloomberg
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Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.

Some publishers are scaling back on Facebook Inc.’s Instant Articles program, in which they host stories directly on the social-media company’s platform instead of their own websites so they load faster on phones, according to a report by Digital Content Next, a trade group.