Apple, a Trendsetter No More

Glasses? Google and Pokemon Go were first with that concept.
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Apple Inc.'s next hot product category may be...Google's failed Glass project from 2013.

The company is considering glasses that could combine digital information with what a person sees, my Bloomberg News colleagues reported late Monday. If the idea sounds familiar, it's because of the similarity to technology behind Pokemon Go, the hit smartphone game of 2016. It was also the aim of Google Glass, before the company now called Alphabet Inc. put that project on hold for reprogramming.