Daring Fireball:

Let me add here a note about something that’s been bothering me for months: the notion that Apple is going to do something “special” next year to commemorate the iPhone’s 10th anniversary. I would wager heavily that they won’t. Apple under Tim Cook is a little bit more prone to retrospection than it was under Steve Jobs, who was almost obsessively forward-thinking, but only slightly. They made a 40-years-in-40-seconds video to commemorate the company’s 40th anniversary this year, for example, but it was only 40 seconds long. Blink and you missed it.

Apple is not going to make a special edition of any product — let alone the iPhone, their most important product — just to mark an anniversary. Don’t tell me about the 20th Anniversary Macintosh — that was a product from the old Apple that was heading toward bankruptcy, and a perfect example of why they shouldn’t do something special to mark something as arbitrary as an anniversary.

While I agree with Gruber’s sentiment that Apple won’t be doing anything “special” for the 10th anniversary of the iPhone, I disagree with this line:

No one — no one — is going to buy any new iPhone just because it’s the 10th anniversary edition.

I think thousands would.