 Talking Heads Discussion
May 28, 2015
Headline: "Apple TV's 4K Future"" [""Let's say Apple sells five million Apple TVs per year at $79 wholesale for gross hardware revenue of just under $400 million annually. While $400 million sounds like a lot, for a company with Apple's fiscal 2014 sales of $182 billion, it's at best a rounding error, if that -- just over two tenths of a percent of total sales. So in an MBA textbook sense the Apple TV wasn't (and isn't) worth doing. The business simply isn't big enough to bother.""] I, Cringely
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