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Friday, March 29, 2024
Checked 4:35 AM; Last Updated 11:35 AM CDT; 16:35 GMT
 

 

Talking Heads Discussion

Jun 7, 2012
Headline: "Can Phil Schiller Keep Apple Cool?"" [""Besides helping software chief Scott Forstall and hardware designer Jonathan Ive define new products, Schiller is the steward of Apple's relationship with app developers. He has taken over all of Apple's marketing, including a global advertising budget that hit $933 million last year. And he will increasingly be Apple's public face, a role that should be evident at the company's annual Worldwide Developers Conference starting on June 11.""] Bloomberg Businessweek


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