 Talking Heads Discussion
May 23, 2012
Headline: "The 183 Billion-Dollar Brand: Just how much is Apple's brand worth? About $182.9 billion, according to Millward Brown. That makes it the most valuable brand in the world, topping out the likes of Google, IBM and McDonald's. In order to defend that position, though 'Apple has to be extremely vigilant,' said Millward's Mario Simon. 'It needs to engage employees and engineers and not be lost in a sea of incremental innovations.'"" MacNewsWorld
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