Saturday, April 20, 2024 Checked 2:05 AM; Last Updated 11:35 AM CDT; 16:35 GMT
Talking Heads Discussion
May 15, 2012 Headline: "The Financial Significance Of The Apple Brand Name"" [""...Apple's brand is very important and will continue to be for quite a while...But the brand's true value can be measured just by looking at its products. If Apple had a similar product, people would be willing to pay up for it. They don't need to spend a ton on marketing and other expenses. The company produces products we want, not necessarily those that we need.""] Seeking Alpha