 Talking Heads Discussion
Jul 9, 2018
Headline: "What brands can learn from religion: Both are a matter of promise and faith, powerful precisely because they are indefinable"" [""In his regular sermons at the annual Apple developers' conferences, Steve Jobs held his congregation in thrall. There was an aroma of sanctity perfuming events where true believers were offered redemption by consumption of his products. Best of all, Jobs had an icon: this year's Apple gewgaw held aloft to gasps from the floor. Like religion, Apple is itself in a continuous cycle of birth and rebirth.""] Financial Times
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