 Talking Heads Discussion
May 9, 2018
Headline: "Smartphone shipments fall 6.3% in Europe in Q1 2018"" [""Apple outperformed the market and shipped over 10 million units, but this still represented a 5.4% decline. As a percentage of models shipped, the iPhone X declined slightly from Q4, to around 25%, but it remained comfortably the best-shipping smartphone in the region. Apple's larger portfolio strategy will become more important as the year progresses, with over 25% of its Q1 shipments the iPhone SE, 6 and 6S – models that are over two years old. This wider spread of shipments did, however, offset the value growth driven by the pricier iPhone X.""] Canalys
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