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MacSurfer's Archive: Tuesday, June 23, 2015
 

 

Apple/Macintosh
  • "Apple Watch meets marketing: Chasing 'micromoments'/Apple Watch can be a great marketing tool where the notification almost becomes an ad for a brand because it'll be targeted and useful. Rest assured some brands are going to blow it." ZDNet 8:05 AM
  • "Taylor Swift speaks and Apple listens, how the superstar became music's most powerful voice" Los Angeles Times [Paid Membership Required] 9:30 AM
  • "Apple Yet to Disclose Payments for Artists: Significance of Taylor Swift's win against tech giant will depend on payment rates" WSJ.com [Paid Membership Required] 8:08 AM
  • "Apple's cunning plan to sell gold iPhones in China is working: When Apple first made the iPhone available in gold color—with the 5S in 2013—smart observers identified it as a play for the Chinese consumer. And, Tim Cook says, the glitter has proved golden in the world's largest smart-phone market." Quartz 8:26 AM
  • "Apple Seeks $15M Fees Over Patent Co.'s 'Kitchen Sink' Suits" Law360 [Subscription Required for Full Article] 8:06 AM
  • "Apple seeks over $15M in fees from patent holdings firm for 'frivolous' lawsuit" AppleInsider 8:06 AM
  • "Apple Wants $15M from Patent Troll for Frivolous Lawsuit" The Mac Observer 11:28 AM